seobook

AdWords marketers’ days of regularly refreshing on all their keywords may be over — or at least that activity may not be quite so necessary. Google is releasing a new report — Auction Insights — that helps marketers understand how their ads stand, compared to others in the... Please visit Search Engine Land for the full article.

Meet nearly 40 leading solution providers. Attend 2 sessions on emerging search engine marketing topics. Attend Matt Cutts’ keynote via simulcast. Connect with your next client, employer, vendor or mentor at three networking events. Search Marketing Expo – SMX Advanced hits the Bell Harbor... Please visit Search Engine Land for the full article.

I had an interesting email hit my inbox, someone showing me how a Google employee was “100%” sure there had been no Penguin Update. There was, of course, and it’s a reminder that just because someone is a Googler, that doesn’t mean they know how Google Search works. Google... Please visit Search Engine Land for the full article.

With the trends that we are seeing in the search engines as they become more and more social, I think it is fair to assume that social sharing will be a major part (or at the very least, be a piece) of consideration in any future updates. This is exactly why it’s more important than ever [...] Please visit Search Engine Land for the full article.

The Search Alliance between Yahoo and Microsoft had some unintended beneficiaries (now casualties). Yahoo’s former senior director of business management, Robert Kwok, has pled guilty to conspiracy to commit securities fraud, after being accused that he told a mutual fund manager in July 2009... Please visit Search Engine Land for the full article.

Our link building tool review series continues today with Link Prospector by Citation Labs. A joint venture between Garrett French and Darren Shaw, Link Prospector is headquartered in Raleigh, North Carolina and has been online since February 2012. Garrett and Darren continue to add features to the... Please visit Search Engine Land for the full article.

One of the biggest challenges to delivering an effective social media campaign for big, multinational brands is executing the strategy on a practical level: you’ll have multiple networks, profiles, languages, and social media managers to control across different countries. Implementing your... Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: “Ads Related To…” Text Officially Rolls Out On AdWords’ Top Ad Block We’ve seen “Ads related to…” followed by the... Please visit Search Engine Land for the full article.

We’ve seen “Ads related to…” followed by the search query before, but now it’s at the top of the top ad block and it’s rolled out officially for most — if not all — search terms on Google AdWords. The new text appears at the top of the yellow AdWords... Please visit Search Engine Land for the full article.

The need for integration between social media and SEO is steadily increasing. We have all read the articles about the way that content is +1′ed by people you follow is shown in Google results (or how content Liked by a Facebook friend is elevated in Bing results). You have also most likely... Please visit Search Engine Land for the full article.

If you are a technophile, an online marketing specialist or a mobile marketer it can be easy to forget that a large part of your target market might not own a smartphone. This can be especially true if your demographic is broad reaching, and includes the upper and lower ends of the age spectrum... Please visit Search Engine Land for the full article.

Google AdWords has seen a flurry of releases recently. Some have been good (Display Campaign Optimizer) and others bad (rotate changes) for advertisers. Many of these features are items Google wants to see as they help increase their bottom line or make it very easy to advertise. However, these new... Please visit Search Engine Land for the full article.

European Competition Commissioner Joaquin Almunia issued a statement this morning offering “preliminary conclusions” of the EU’s  investigation of numerous antitrust complaints against Google. It lays out “concerns” about Google’s market power in four areas.... Please visit Search Engine Land for the full article.

Duane Forrester, Senior Product Manager at Microsoft Bing, wrote a blog post on the Bing Search blog named Penguins & Pandas Poetry. The post is about Google’s latest Penguin update and how SEOs and webmasters need to be better prepared for such updates. The basic advice is simple, SEOs... Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Search In Pics: LinkedIn Bike, Chrome Watch & Facebook @ Google In this week’s Search In Pictures, here are the latest images culled from the web,... Please visit Search Engine Land for the full article.

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. LinkedIn Bike Parked At Google: Source: Google+ Google Chrome Watch:... Please visit Search Engine Land for the full article.

Google announced the winner of the Doodle 4 Google competition and today that winner’s logo is on Google home pages around the world. The Winner is Dylan Hoffman of Caledonia, Wisconsin for his Doodle named “Pirate Times.” The Doodle won him a $30,000 college scholarship, a... Please visit Search Engine Land for the full article.

Microsoft adCenter recently launched an improved version of Microsoft Advertising Intelligence (MAI). MAI is a keyword research tool that helps Advertisers find related keywords and their historical and projected traffic and performance data from the available adCenter traffic. As an Excel add-in,... Please visit Search Engine Land for the full article.

Google has introduced several new reporting improvements for AdSense publishers, and it has released new research that shows publishers make more money with “smart pricing” — even though their revenue-per-click is discounted as compared with search ads — than they would... Please visit Search Engine Land for the full article.

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Search API Now On Paid Platform About a month ago, Microsoft informed us the Bing API would no longer be free and today is the day they migrated the Bing... Please visit Search Engine Land for the full article.